TOPTKD — Feed The Void

TOPTKD built its reputation on Taekwondo footwear and sparring gear. Extending into apparel meant staying credible with serious athletes while making pieces people would actually wear outside the dojang.

The client hired me directly to develop the identity and lead apparel design for the launch. The core decision was to treat tradition as a source, not a costume. Korean typography and martial arts iconography were built into the wordmark and graphic system, so the heritage felt structural rather than applied. Streetwear sensibility came through silhouette and scale, not by softening the roots.

Performance pieces carry the identity quietly. Lifestyle pieces push it harder. Piloted through existing TOPTKD retail, testing with the core athlete audience before broader rollout.

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