Regulated CPG — Feed The Void

At Daily Manufacturing, I led a team of designers building brand identities, packaging systems, and marketing for a portfolio of e-liquid brands. The work lived in a constant tension: e-liquid sits in one of the most tightly regulated corners of CPG, but it also competes in a shelf environment where the loudest, most distinctive packaging wins. Every project had to do both jobs.

FDA and state-level compliance was a design input, not an afterthought. We pulled legal into the earliest stages of each project and built label architectures that absorbed required warning statements, age restriction disclosures, and nicotine content declarations without surrendering shelf impact. The brand identity, color, and graphic language had to stay loud enough to compete while the regulated content stayed legible and legally airtight.

On the production side, we worked directly with print vendors on color systems, finish specs, and press proofing across formats and SKUs, holding brand consistency as the portfolio scaled.

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